Influencers and Endorsements - Staying Ahead of the Law on Influencer Marketing

Overview: 

This course will explore the legal issues raised by influencer marketing and product endorsements.  The course will focus largely on the recently revised FTC Enforcement Guidelines and explain when a company or influencer is and is not subject to these Guidelines.  The course will review when advertising disclosures need to be made, what disclosures need to be made, and how disclosures are to be made.  The course will also review recent enforcement actions and best practices when engaging influencers as part of a company’s marketing campaign.  

Target Audience: 

Private attorneys counseling brands and in-house counsel for brands and involved in influencer marketing and marketing involving product endorsements. 

Basic Knowledge: 

No prerequisite.